Kitchen cookware has evolved into designer tools for the kitchen. Previously, cookware design focused more on functionality. Today, due to the increase of shows about cooking and dining, the kitchen has become a subject of creatively modern campaigns. Aside from function, ergonomics and aesthetics are also setting the trend. Recent trends in cookware design include:Titanium Cookware – The new titanium coated pots and pans are replacing the standard Teflon coated, cast iron pans. Cast iron pans are quite heavy and have a tendency to rust over the years. Titanium coated pans on the other hand, are said to be much more durable. The pans stay in the same condition as the day they were bought. Ceramic Cutlery – These knives, inspired by the Japanese tradition of beauty and advanced technology, contain patterns on the blade that represent the sand ripple patterns in the famous Karenansansui rock gardens, Ryoan-ji Temple in Kyoto. The sand ripples symbolize the ocean waves and the flow of water. Apart from their delicate, Zen-like patterns, the knives are also made from zirconium oxide (ZiO2), a very hard ceramic forged at high temperatures. The result is a blunt, hard ceramic blade that is sharpened using a diamond dust-coated grinding wheel. These knives will not rust. They are even used for scuba diving and other heavy-duty operation. Soft Grip Tools - Soft grip kitchen tools can be very comfortable to use and easy to cook with. The handles are made of non-slip, thermal plastic contours. Examples include spatulas, slotted spoons, ladles, carving forks, tongs, peelers, and cutlery. Apart from using expensive high-impact advertising to promote your cookware line, small printed promotions can also be quite effective. Small printed marketing materials are more direct, spreading the message in a more personal manner. Examples of these printed materials include brochures, catalogs, calendars, and even postcards. These materials can be directly mailed to households in order to reach your target market. Printing marketing materials is also faster and more convenient today using online printers. Online printing companies like UPrinting for example, design and print orders on their website. They also offer free digital proofing and paper sample kit delivery.